Today, the goverment launches it’s latest campaign against drivers texting whilst on the move. The Think! campaign is especially targetted at young drivers, 30% of whom admit to texting at the wheel.
The Department for Transport noted that using a mobile phone at the wheel is considered the second most unacceptable driving behaviour among motorists with 93% agreeing that texting while driving is dangerous. However, 12% of all motorists admit to texting while driving.
Whilst online this morning, I came across this unbelivable video from CNN, showing a bus driver, driving disabled passengers in Texas, crashing into stationary traffic whilst texting:
The new radio campaign features a driver’s voice spelling out a text message followed by the harrowing sound of a car crash. Click here to listen to it.
An online ‘driving challenge’ game is also available, which demonstrates how using a mobile at the wheel can completely distract the driver. Try it out for yourself!
According to a recent study of 1.7 million drivers by insurance company elephant.co.uk, drivers of black-coloured cars are the most likely to break speed limits.
The survey found that 25.4% of black-vehicle owners have speeding convictions, and they are also 9% more likely than the average driver to have speeding endorsements on their driving licences.
The next “speediest” colour was grey, with 25.1% of grey car owners having speeding convictions, followed by silver, blue and brown.
Owners of purple-coloured cars were least likely to have been caught exceeding speed limit, while owners of white, yellow and red cars have comparatively few convictions as well.
A report by insurance firm Swinton has revealed that as the recession bites, many learner drivers are relying more heavily on informal tuition from friends and relatives.
A survey of 1,000 new drivers found that the average number of lessons per driver has fallen from 43 in 2008 to 32 in 2009 (compiled from data taken during the first 3 months of each year).
On average, those who passed in March this year received 63 hours of tuition from friends or family, compared to just 41 hours in the first three months of 2008.
Road users are injured and die on the Borough’s roads every year. The age group most affected is 17 to 25 year olds.
The Road Safety Unit of Rochdale’s Impact Partnership are organising a driver safety evening presented by a range of road safety experts. The event is open to 17-25 year olds and their parents. It takes place at Rochdale Town Hall on 6th May 2009 at 6.30pm.
Following the recent publication of the results of the DSA’s Learning to Drive Consultation comes the Government’s latest document seeking views on the vision, targets and measures for improving road safety in Great Britain beyond 2010.
“Making Britain’s Roads Safer” is the title of the consultation document, and we would urge you all to get involved and make your opinions known. The full document and related research articles can be found here. The closing date for this consultation is 14th July 2009.
The key challenges for the new strategy are as follows:
reducing the number of road deaths, which have fallen at a slower rate than serious injuries;
pedestrian and cyclist casualties in our towns and cities – particularly in deprived communities;
On 7th May 2008, the Driving Standards Agency (DSA) issued a Consultation Paper setting out wide-ranged proposals intended to make Britain’s roads safer by getting newly qualified drivers to cope with the challenges of driving unsupervised in today’s modern driving conditions.The Government’s preferred approach to achieving this is through education and incentives, encouraging young people to participate in more effective and efficient learning.
The four key elements of the proposed programme were:
An improved learning process
Improved driving tests
Better information about driving instructors and improved driving instructor training
Further options for qualifications and learning
Today (21st April 2009), the DSA published its report on this consultation.Having read the document this evening, I have listed the main changes that will happen, changes that may happen and proposals that have been rejected or indefinitely postponed.
Following on from Friday’s blog entry about the dangers of hands-free mobile phone use, I came across an interesting article this evening by Faye Sunderland of contracthireandleasing.com.
“Seven out of ten drivers have driven dangerously because they were making phone calls, sending texts or fiddling with the radio – with some admitting to having actually caused an accident as a result, research by car insurance compant, Swiftcover reveals. Although mobile phones and in-car entertainment systems are big causes of dangerous driving, smoking, personal grooming and using a sat-nav system have all been cited as distractions – while 4 per cent of motorists admit they have driven while watching a movie!”
Electronic Stability Programme (ESP) will be mandatory on all new cars in the EU from November 2011, the European Parliament has announced. Currently, just over 50% of new cars sold in Europe are fitted with ESP.
ESP is proven to significantly reduce fatal accidents, as the following video demonstrates:
“ESP can prevent up to 80 percent of all skid-related accidents,” said Dr. Werner Struth, president of the Chassis Systems Control division at Bosch, where ESP systems are made. “After the seat belt, the system is therefore the most important safety technology in the car.” (more…)
I see this every day… people driving whilst talking on mobile phones, or even worse – texting. But although the average driver may think that hands-free equipment is perfectly safe, this may make you think again.
In what is seen as a landmark case, a sales boss, Lynne-Marie Howden, who was using a legal hands-free phone when she crashed and killed another driver, was recently found guilty of causing death by careless driving. The prosecutor said: ‘She lost control because she was distracted by the call. The collision would not have happened if she had not been on the phone and had been paying attention.’
Her final call was to a work colleague at 8.23am which lasted five minutes before she lost control of her car. She later told officers: ‘It is entirely legal to use a mobile phone with a hands-free kit. I regularly make and receive calls while driving. My car is effectively my office.’
According to esure car insurance, users of the new social networking site Twitter are causing significant danger on the roads. The Association of British Drivers have hit back at the claims though, making it clear that many of the Tweets were not UK based.
Research by esure car insurance released last week finds that some motorists are putting themselves and others at risk by Tweeting behind the wheel. The insurers say nearly one in ten of motorists questioned are using mobile internet services and social networks whilst driving.
To prove the point, esure released the following list of driving Tweets:
“Driving with my knees and peeling an orange…Probably not the safest thing to be doing.”