The ongoing seatbelt advertising campaign from Think! shows just what happens in a collision at 30mph if you don’t wear a seatbelt.
Here is the pre-watershed version:
Road Safety Minister Paul Clark said, “If you are involved in an accident while not wearing a seat belt then your body experiences a series of three collisions damaging vital internal organs. This campaign reminds drivers that – no matter how short their journey or how slowly they are driving – they are risking their life if they set off without putting their seat belt on.
“I hope this campaign will help everyone realise that they need to belt up every time they get in a car.”
With recent research showing that drivers are less likely to belt up on low speed, short journeys on familiar roads, the £1.3 million THINK! Campaign hopes to show that drivers are still risking their lives. Drivers are twice as likely to die in a crash if they do not wear a seat belt and if everyone belted up, one life a day could be saved.
The full advert can only be aired after 9pm due to its graphic content.
