Posts Tagged ‘Texting’

Texting & Driving film gets BBC TV premiere

Friday, October 30th, 2009

COW, the graphic texting & driving public information film which we discussed on the Latics blog in August is being given its TV premiere by BBC Wales next week after becoming a global hit on the internet.

The film stars young actors from south Wales and shows a teenager killing four people in a crash when she sends a text from her mobile phone whilst driving.

Filmmaker Peter Watkins-Hughes produced it for Gwent Police as an educational tool for young drivers.  It will be broadcast for the first time on BBC Two Wales on Monday 2nd November at 10pm (Sky Channel 991).

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Posted in Driving Law, Events, Road Safety | 2 Comments »

DSA News for free on Twitter

Tuesday, September 29th, 2009

DSA joins Twitter

Customers of two of Britain’s biggest mobile networks can now get the latest news from the Driving Standards Agency (DSA) straight to their mobile phone – free of charge.

The DSA is already using the popular microblogging site Twitter to keep almost 700 subscribers – or ‘followers’ – updated via the internet.

Now O2 and Vodafone are allowing customers to receive Twitter messages, known as ‘tweets’, as free text messages to their mobiles.

It means you can get latest DSA news wherever you are and at the times which suit you.

The DSA have so far used Twitter to highlight upcoming changes to the Theory Test, the introduction of Driver CPC, the new Enhanced Rider Scheme campaign, to give advice on test bookings and to advertise their attendance at various shows and events.

Set up your mobile phone
To receive this service, you’ll need to subscribe to Twitter at twitter.com. Then when you’ve created your account, head to your account settings on the Twitter website, and activate your mobile phone. All you need to do then is:

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Shocking new texting & driving film released

Monday, August 17th, 2009

A shocking new video has been made for school pupils in an attempt to reduce crashes caused by drivers texting whilst driving.

The short 30-minute film called ‘COW’ shows Cassie Cowan, a teenage girl, killing four people as a result of her using her mobile phone to send a text.  A clip from the film is shown below…

It includes footage of all the emergency services attending the crash scene, including the air ambulance, police and firefighters.

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Posted in Driving Law, Road Safety | 11 Comments »

Texting whilst driving (or ‘txtn yl drvn’)

Monday, May 4th, 2009

Today, the goverment launches it’s latest campaign against drivers texting whilst on the move.  The Think! campaign is especially targetted at young drivers, 30% of whom admit to texting at the wheel.

The Department for Transport noted that using a mobile phone at the wheel is considered the second most unacceptable driving behaviour among motorists with 93% agreeing that texting while driving is dangerous. However, 12% of all motorists admit to texting while driving.

Whilst online this morning, I came across this unbelivable video from CNN, showing a bus driver, driving disabled passengers in Texas, crashing into stationary traffic whilst texting:

The new radio campaign features a driver’s voice spelling out a text message followed by the harrowing sound of a car crash.  Click here to listen to it.

An online ‘driving challenge’ game is also available, which demonstrates how using a mobile at the wheel can completely distract the driver.  Try it out for yourself!

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Posted in Driving Law, Industry News, Road Safety | No Comments »